WORLD PREMIERE LAUNCHED IN BELGIUM:
SMART LETTERBOX THAT ENABLES HOME PACKAGE DELIVERIES WHEN YOU ARE OUT
Concerns about delivery and complex returns from home are key reasons for consumers to avoid online purchases. Now, parcelhome.com has developed an all-new way for Belgian parcel delivery services to solve both problems at once. With its smart letterbox, this start-up has developed a package delivery system at home that both couriers and consumers can open using a smartphone app.
Carriers DHL Parcel, GLS and DPD see an opportunity to improve their service to consumers. Both carriers and consumers lose when no one is home to receive a package. At present, 15% of packages cannot be delivered on the first attempt, and in some residential areas up to 50% of deliveries fail. This trial in the Mechelen area is the first project in which multiple carriers cooperate to improve home delivery rates. The smartbox is the result of 18 months of research and development and has is covered by multiple patents.
Luc van Bosstraeten, parcelhome.com’s GM for Benelux explains. “It is as simple to use as your letterbox, but it contains breakthrough technology. You can use the system to allow package carriers and even local shops – like your baker – to deliver their products at home. The only thing the baker needs is the Parcelhome app. The system is totally secure and works with dynamic codes comparable to the codes used in online banking. The built-in scale issues a receipt, and the system can receive multiple packages from different carriers. As soon as a package is placed in the ParcelHome unit, the addressee is notified.”
This means that customers know exactly when a package has arrived or been picked up and what each carrier has done. Thanks to the scale, it is easy to send and return packages and there is no need to go to the post office. The ParcelHome unit calculates the delivery fee and franks the package, a carrier then comes and picks it up.
The ParcelHome unit is large enough for 95% of packages. At the moment the trial is limited to the homes of 100 online shoppers in the Mechelen area who will be testing the units from May until July.
“It is high time for something like this,” says trial participant Gilles Van der Planken from Duffel. “My wife and I both work away from home. We order items online several times a month, from coffee capsules to nose spray to children’s toys. Having to drive somewhere to pick up a parcel is annoying. I hope that from now on ‘home delivery’ will mean that items are actually delivered to our home.”
It is not surprising that parcelhome.com kicks off in Belgium, because e-commerce has huge momentum in the country, and according to research by management consultancy AT Kearny Belgium is among the top ten growth markets. A number Belgian companies have contributed to the development of the smartbox including Quad Industries, Eurocircuits and Clear Channel Belgium. Eurocircuits also takes part in the trial.
But what really makes this project unique is the fact that several different carriers are co-operating for greater customer satisfaction. They clearly see that parcelhome.com is key to the future of e-commerce.
picture-1, picture-2, picture-3 Photo credit: parcelhome.com