Eurocircuits India, new PCB production plant for the Asian-Pacific market

Eurocircuits is running production plants in Hungary an Germany. The capacity of both board-shops is sufficient for the European market and still leaves free capacity for the Eurocircuits business to grow.

Why did we step into a venture to build a brand new production facility in Gandhinagar, Gujarat, India?


  • We believe in producing close to the market. That is why all our boards supplied to the European market are produced in Europe.
  • A market experiment with PCB Power – a copy of the Eurocircuits business for India – shows that there is a local Indian market for prototypes and small volume. We hope this will also be the case for the rest of the Asian-Pacific market.
  • Having a PCB production close to the engineering unit, gives our engineers the opportunity to gain hands-on experience in a real production environment. To make their experience useful for Eurocircuits, the production environment should work in the same way as the European Eurocircuits factories.
  • Last but not least, we grabbed an opportunity. A newly built PCB production plant in an export oriented zone got stuck halfway the project. The necessary approvals to start the production were already there (an important factor if you want to start producing in India). The facility was big enough to host the engineering unit as well as our new production unit.

By the end of March the production of double sided boards will start. At this moment and during my visit end of February, trial orders were running in the production. These boards are shipped to Hungary for quality inspection.

Our Hungarian team supports and guides the local Indian management in setting up the factory and getting the quality at the right level.

Let us have a look inside our new production unit:

Inside, the factory looks very similar to our production plant in Hungary. But outside, India is a different world 🙂

Visit new PCB Planet office in Gandhinagar, India

At the end of February I went to visit the new location of PCB Planet.

PCB Planet is the PCB CAM engineering unit serving Eurocircuits . They also serve other board houses in Europe, Asia and the USA. This dedicated CAM unit was set up in 2000 by the Eurocircuits management in Gandhinagar, India.

In Eurocircuits we believe in CAM automation to speed up the data preparation process as well as to guarantee a consistent high quality output level. But the skills and processing power of our CAM engineers remain a decisive factor. The growing number of jobs we process on a daily basis ( more then 300 daily in February 2013) means more workstations and more engineers. The building that we so nicely decorated in 2008 became to small to house alll these engineers in a comfortable way.

Between November 2012 and January 2013 we moved our whole operation to a building in a new industrial site in Gandhinagar.

In this new location there is now enough office space available to accomodate more than 200 engineers, and there is still enough empty space for future expansion.


PCB Planet is now located on the same site where Eurocircuits is starting a PCB prototype production plant for the Asian-Pacific market. The training of new engineers includes an “on-site” training in PCB production technology.

The Teamleaders have their desks between the CAM operators, but there are plenty of meeting rooms available to have discussions.

All work and no play (makes Jack a dull boy).

Announcement on adafruit.com and dangerousprototypes.com

PCB Visualizer is announced on  www.adafruit.com  and www.dangerousprototypes.com as ” Free online data verification service”

Read the adafruit announcement here 

Read the dangerousprototypes announcement here 

eC-blog 2012 table of contents

We use our blog as a medium to provide useful information to the electronics engineering community. Most of our blog articles can be of interest for a long time after they are published, and we frequently got feedback from readers that they are not so easy to find back.

In the blog interface you have the possibilty to see the blogs organised in categories, you can see them organised according to tags attached to the blog article, or you can perform a search on keywords

A simple list of all articles, similar to a table of contents in a book can help to give you an idea what kind of information is available in our blog-posts. The following table shows the title of the blog, the publishing date, and the number of hits, to give you an idea of the popularity of the item.


Published Blog title Hits 29-11-2012
2012-01-03 Lean production project in Eurocircuits Kft – Eger – Hungary 1218
2012-01-04 Through hole component soldering with the eC-reflow mate 1660
2012-01-04 Elsyca Intellitool Matrix plating project 1702
2012-01-06 The strategy of Eurocircuits – 20 years of evolution 859
2012-01-09 new CadSoft EAGLE DRU files for EAGLE V6 1486
2012-01-17 Eurocircuits – healthy results for 2011 – and that”s not just the MD 1011
2012-01-25 Plating simulation – our new tool for PCB designers 7879
2012-01-31 Bow and Twist in printed circuits 2728
2012-02-06 Eurocircuits Sales figures 2011 1086
2012-02-06 eC-Workshop: Prototypen perfekt SMD-Bestücken (Germany) 2729
2012-02-08 New PCB services from Eurocircuits at Southern Manufacturing and Electronics 2012 393
2012-02-13 Hand-soldering – point by point or mini-wave technique 1077
2012-02-16 Eurocircuits Then and Now 573
2012-02-17 Eurocircuits data preparation – Analysis 1531
2012-02-23 Eurocircuits data preparation – Single Image (part I) – drill data and copper image 1323
2012-03-01 Eurocircuits data preparation – Single Image (part II) – other layers and outputs 827
2012-02-26 Eurocircuits integrates EAGLE CAD software 1113
2012-02-29 Southern Manufacturing and Electronics Show 2012 a success 462
2012-03-06 eC-workshop – reflow soldering SMD PCB prototypes 792
2012-03-09 Which surface finish fits your design 936
2012-03-23 Het Instrument 2012 – AMSTERDAM RAI – September 25-28, 2012 1076
2012-04-11 Eurocircuits Data preparation – Make production panels 829
2012-04-06 Industrial engineer master class visits Eurocircuits Kft 706
2012-04-12 More PCB added value on Stand 131 at National Electronics Week 2012 on 18 – 19 April, NEC Hall 2, Birmingham 468
2012-04-12 eC-workshop report – reflow soldering SMD PCB prototypes- Belgium 22-03-2012 3867
2012-04-24 eC-solderstation, the next item in the eC-prototype-equipment range? 1421
2012-04-26 Large boards and pooling 4053
2012-05-03 National Electronics Week a success. 405
2012-05-04 Eyes on the future, feet on the ground – Technology seminar by ACB 712
2012-05-11 D&E event 2012 – 24th of May – Evoluon – NL 8246
2012-06-07 Visualize your PCB: fast and throughout the whole business process 1111
2012-06-14 Soldermask on via-holes in case of chemical Nickel-Gold surface finish 1341
2012-06-19 Front-end data preparation – new white paper 1057
2012-06-22 14th Annual D&E Event – Evoluon Eindhoven, The Netherlands – May 24, 2012 386
2012-07-05 Eurocircuits production data – what”s in it? 424
2012-06-28 Eurocircuits – Webinar following the D&E event in Holland. 395
2012-07-05 PCB Visualizer-release 1-beta 2305
2012-08-01 Eurocircuits – what about marketing? 484
2012-08-09 Eurocircuits serving the engineering community 497
2012-07-15 PCB Visualizer – your feedback 562
2012-08-17 Firmware – electronics design digital magazine 512
2012-08-27 Eurocircuits presenteert “PCB Visualizer” als Noviteit op HET Instrument 2012 403
2012-09-17 PCB Visualizer – functionality extended 2456
2012-10-31 PCB Visualizer very much appreciated – but you want more 229
2012-11-01 Gold plating for edge connectors 252
2012-11-07 Eurocircuits at Electronica 2012 from 13 till 16 November Hall A5-booth 314 496
2012-11-13 Order E500000 223
2012-11-27 PCB Visualizer – PCB Checker update 27-11-2012 60
2012-12-12 Open house in our production facility in Eger, Hungary new

Order E500000

Ordernumber E500000 reached on 12/11/2012

Twelve years after the start of Eurocircuits in 2000, we received order number 500000. That”s a lot of orders we have processed online.

This is a good occasion to thank you all as loyal customers, and hope we can continue to serve you for a long time. We hope to come soon with the message that we reached order E1000000

Order number E500000 was placed by Page Electronics in Ieper, Belgium. Luc Page is one of our most loyal customers, working with Eurocircuits, and before that Europrint, ever since we started in 1991.

Luc can expect us Monday next week – this order we are going to deliver personally, and there will be more than just printed circuit boards in the box.

…. and the boards are delivered on Monday as expected, together with some bottles of Gouden Carolus, a famous beer from our local brewery in Mechelen ” Het Anker”. – Cheers Luc and Johan.

Firmware – electronics design digital magazine

Subscribe to “Firmware” electronics design digital magazine through your Eurocircuits account.

“Why are Eurocircuits offering a link to a third-party technical journal? I thought you made printed circuit boards?”

As specialist prototype and small batch PCB manufacturers, we see our role as more than just making PCBs. Our goal is “added-value service”. We recognise that time-to-market is critical for our user-community. That is why in 2011 we cut our base-line delivery for small batches (anything under 50 dm2 from 10 working days to 7.

But faster fabrication is only part of the story. Were there, we asked ourselves, other areas where we could help to speed time to market? We set up a direct link with EAGLE CAD so that designers could get prices and place orders in seconds without manual data entry and without leaving their CAD PC. We developed PCB Visualizer so that they could check their data the minute it was uploaded. We launched our bench-top stencil-printer and reflow oven which can cut in-house assembly times by 80% compared to manual assembly.

These steps can make a measurable quantitative difference, but what about a qualitative difference: could we help designers design boards that would get into production quicker and were easier, faster and cheaper to make? In January 2012 we stepped up the publication of technical blogs and white papers on our website. These deliver tips and advice on Design for Manufacturability and how to present clear, unambiguous and accurate production data. Within 8 months they had received more than 60,000 hits. We backed these with DRC templates for EAGLE and Altium so that designers could be confident that their designs would meet the requirements of the most cost-effective pooling service.

A third-party digital magazine offering in-depth treatment of design-critical topics is the next step to add yet more value for our customers. We looked for a journal with genuine technical content rather than continuous sales-oriented press releases. “Firmware” was our first choice. First published in 2005 by Inware Edizioni, “Firmware” has established itself as the leading technical publication for electronics designers across Italy. It is now being launched as an international publication and have arranged that our registered users can get the first 3 English language issues free of charge.

To access your free issues, log in to your account and click on the new “Firmware” tile on the left of the screen.

If you are not a registered user, click on the “Firmware” link here to get free access to 30 pages of each issue or to link to the Inware website and take out a subscription.

Eurocircuits serving the engineering community

An assembly solution for the wider electronics engineering community

At Eurocircuits we are already well-known for our powerful offer manufacturing prototype and small batch PCBs for electronics engineers. We have already extended this back into the design process with our links to EAGLE and to Altium. But what about assembly?

We are often asked if we can assemble boards and several of our competitors offer this service. The following diagram illustrates powerfully why we should not.

Prototype and small batch assembly requires a heavy investment in equipment and expertise. So it has a high cost of service. On the other hand, customers are driven by price. The value of the service is perceived solely in price terms, cutting prices and lowering margins. The pure prototype assembler risks getting caught in the mouse-trap where low prices mean that he can no longer cover the cost of his service. Two ways of increasing margins have emerged over over the last few years. Some assembly companies have stayed with small batch assembly but moved into very high technology markets like defence, aviation, medical or high-end communications. Others have moved into high-volume assembly, only making prototypes as a loss leader to land large contracts.

At Eurocircuits we have evolved our business model to handle medium technology prototype and small batch PCBs quickly, reliably and cost-effectively. We are not in the very high technology market nor are we volume producers. So offering a “me too” prototype assembly service would not work. And in any case it doesn’t make business sense to compete with our customers.

We have a better solution.

When he needs prototype and small batch assembly, the customer’s service perception is highest when his needs are met immediately. For a designer this may be difficult to achieve using a sub-contract company. He has to spend time communicating his requirements and he has to wait for a slot in the sub-contractor’s scheduling. On the other hand, if he does his own assembly there is no delay. He knows what the design has to do; he knows the components; he can start as soon as he is ready. Of course he needs a supply of components, he needs suitable equipment and he needs to know how to use it. Our eC-solutions program means that we can offer our designer customers a full range of suitable equipment and back it up with training programs and consumable supplies, developed in-house and via our partner companies. For more information on the program, go to our website section about smd-reflow-soldering equipment

Eurocircuits – what about marketing?

Eurocircuits marketing strategy

Historical background

For our first 10 years we subscribed to the sales pitch “you name it, we make it”. This was an expensive strategy which required heavy investment in plant, processes and expertise. By 2000 – 2001 there was little or no added-value margin left to sustain the investment; the recession and the migration of PCB manufacturing to lower cost areas in the Far East had driven prices down to an unsustainable level. Many PCB manufacturers either went out of business or became brokers with most of their turnover deriving from imports from China. The survivors specialized, either by moving into high-technology marketplaces where high prices would compensate for their ongoing investments or by finding ways to lower their costs. We adopted the latter strategy, introducing a clear, pre-defined offer combined with order pooling and online ordering and administration.

Eurocircuits marketing philosophy

In 1960 Jerome McCarthy proposed the 4 ‘P’s marketing model This describes what a company has to offer in terms of Product, Price, Promotion and Place. At Eurocircuits we have always used Robert F. Lauterborn’s 1993 four ‘C’s model. This is based not on how the supplier sees the market but how the market, the customer, sees the supplier. The 4 ‘C’s are Customer value, Cost to the customer, Communication and Convenience.

Eurocircuits customer value

What is the value of our offer to the customer?

1. We specialize in PCB prototypes and small series on short deliveries. Here the customer has two paramount requirements:

– The service must be always available

– Deliveries must be always on time

To achieve this we measure our performance constantly and our factories are rewarded accordingly. Our customers trust us – the trust model.

2. We have a clear offering: standard technology rigid-, IMS-, RF- and SEMI-FLEX boards produced on pooling panels with the widest choice of technology options in the market. We give the customer certainty right across the range of his requirements – the safe harbour model.

3. We are one of the largest specialist suppliers of prototype and small batch PCBs in Europe. Our size, growth and ongoing investment policy are our customers’ guarantee of quality, of continuous service availability, and of ongoing development to meet their changing needs. Each customer can enter into a long-term relationship with us, confident in the future – the safe harbour model.

4. We are not brokers; all our boards are produced in our own factories under our own control. We produce to IPC A-600 class II classification. Our quality system is certified to ISO 9000. Our customers can rely on us to deliver a consistently high level of quality across all their orders – the trust model.

5. Although in 2017 we handled over 107,000 orders for almost 12,000 customers, each individual order is 100% verified in our front end engineering department. Each design is checked for manufacturability and for obvious mistakes in the layout. We report any anomalies to the customer and make suggestions how to resolve them. Our manufacturability analyses can help customers cut their board costs by up to 25%. Our customers are confident that the board we deliver matches their intended design – the trust model.

6. We use visualisation to convey as much information as possible. Right at the outset we generate a visual image of every design showing how it will look after production. The customer can spot anything that doesn’t look right before production starts – the trust model.

7. We already have full batch traceability which the customer can access quickly online. We are now extending traceability to individual PCBs and individual machines and processes. This gives us closer control over our production facilities and gives the customer another guarantee of our quality – the safe harbour model.

8. We have developed a series of machines to save our customers time and money assembling and testing their prototypes. These include the eC-stencil-mate solder-paste printer, the eC-reflow-mate chamber reflow oven, the eC-pre-heater for improved hand-soldering, and the eC-test-mate fixtureless testing system.

Eurocircuits cost to the customer

How does the customer perceive the cost of our services?

1. Order pooling (combining several orders on the same production panel) reduces the production cost per order. Our customers trust us to give them the best and fairest prices – the trust model.

2. Pooling means that we don’t have heavy set-up costs per order, so we don’t charge for tooling. So design iterations carry no cost penalty – the trust model.

3. Our public calculator makes our prices accessible to the whole marketplace, customers and competitors alike. This means that our pricing must be consistent, stable and competitive – and our customers know this – the trust model.

4. Transport costs for multiple orders are recalculated at shipment to keep them as low as possible – the trust model.

5. In the unfortunate event of a delay due to us, we reschedule the order and recalculate the price according to the new delivery term – the trust model.

6. Online pricing and ordering using streamlined menus requiring minimum data saves the customer time and money, cutting out traditional communication costs – the trust model.

Eurocircuits convenience to the customer

How do we bring our service to the customer?

1. Our customer interface is available 24/7 It is not just a website for getting prices but an open window into our complete e-business offering and a set of free online tools for DRC/DFM analyses prior to order. The customer has streamlined access into the whole business process, his user profiles, quotations, orders, invoices and payments, both current and historical. Production data is stored indefinitely – the safe harbour model.

2. All board data and documents can be quickly retrieved and easily visualized. The customer can readily download the production data, for example to order third-party stencils – the trust model.

3. The online interface offers the customer a window into our internal administration. This guarantees the customer transparency towards his orders with Eurocircuits – the trust model.

4. Interaction with Eurocircuits can be 100% online but personal support is also available. Eurocircuits has a professional sales force based in the head office in Mechelen Belgium and in sales offices throughout Europe. The trust model.

Eurocircuits communication

How can the customer find us and what we offer?

1. We have a clear and well-maintained website which is regularly updated to improve its clarity and ease of use. It contains a wealth of technical information on our services and how to get the best out of them. Other documents show how to design a PCB to keep costs down and ensure that the order goes rapidly and safely through our process. This is backed by a series of videos showing how we make a PCB – the safe harbour model.

2. We have our own YouTube, blogs and social media channels to keep our customers up to date on what we are doing. Transparency is the key to customer trust – the trust model.

– via our YouTube channel: http://www.youtube.com/user/eurocircuits

– via Twitter: https://twitter.com/eC_PCB

3. We have online multilingual CHAT support on the website, as well as local support and a large multilingual team in Belgium. Our customers know that they can get support whenever they need it – the safe harbour model

4. We inform all customers about important service upgrades and events we will attend by email. We put the same news on the web site. Of course every user is free to opt out of this service – the trust model.

5. For the last 10 years we have attended all major exhibitions in our field in Europe so that our customers can meet us face to face in their own countries.

Eurocircuits competitive edge

  1. Small orders on a quick turnaround:
      1. Always available
      2. Always on time
  2. We are very reliable in:
    1. Offering fair and stable prices
    2. Delivery performance
    3. Product quality
  3. We offer a high customer convenience:
    1. Always available online
    2. Transparent pricing and open to everyone
    3. Visual communication throughout the entire business process
    4. A complete online customer-supplier administration from quote to invoice

Eurocircuits Then and Now

The Eurocircuits website – Then and Now – From website to online ERP system

We have come a long way, the simple website we launched to let customers calculate and order the PCBs online has grown into a complete ERP system now. But the initial philosophy to create one unique platform where all information is available to both customers as internal staff remains the same even now. This post is an attempt to give you a glimpse of evolution of the website.

The Beginning (2000-2002) – version 1

Homepage - Year 2002


The home page in year 2002 when we first officially launched the service.

Price calculator - year 2002

The price calculator in year 2002. This first version included flow management for orders already, but was limited to only simple pooling orders.

The change (2004) – version 2

Homepage - Year 2004

The home page in year 2004, in this year we have done a major change in terms of technology we used, the entire system was recreated from ground up. The requirements to extend the offer of Eurocircuits could not be incorporated in the original version anymore

Revisions (2005-2008) – version 3

During the years 2005 to 2008, the customer site as well as the internal administrative interface was continuously changed and improved. New software tools became available that offered more convenience for customers to place and track their orders. More functionality was built in the background so that all administrative and commercial tasks were transferred from external systems to the online system.

The current system

Home page - Year 2012 Price calculator - Year 2012

What you see now is the website version we have been working on since beginning of year 2009 and eventually launched it on May 2010. It was built again from ground up with major user interface improvements for both customers as well as for our internal staff. Since 2011 there are two systems in place,

  • Webbased interface for customers to request offers, place orders, retrieve documents and manage their profiles and communications.
  • Webclient system (called ECC) for our internall staff in sales, frontend engineering, production, logistics and finance that manages the complete flow of quotations, orders, files and documents through the different entities in the Eurociruiits group.

And we continue to develop. All remarks and suggestions from customers and Eurocircuits staff are evaluated and new requirements are coming daily. Keeping up with the expectations of more than 6500 customers and 400 staff members remains a challenge for the software team every day.

Eurocircuits Sales figures 2011

Presentation of the sales results 2011

Sales

2011 was a good year. For the first time our PCB turnover exceeded 15M€. The total consolidated group turnover including equipment sales amounts to 16.9M€.

Overall sales increased 3.57% against 2010. Our online pooling services showed a healthy growth in sales value of 14.14 %.

The turnover evolution in PCB sales over the last 5 years is as follows :

  • 2007 – 11.9 million €
  • 2008- 11.8 million €
  • 2009- 11.8 million €
  • 2010- 14.8 million €
  • 2011- 15.4 million €


The 2008-2009 financial crisis is clearly visible in the figures, but could not stop us from resuming our growth path again from 2010 on.

 

Customers

The number of different customers ordering from Eurocircuits in a given year is growing steadily, and was not affected by the economical downturn of 2008-2009

  • 2007 : 3461 customers ordering
  • 2008 : 3893 customers ordering
  • 2009 : 4507 customers ordering
  • 2010 : 5692 customers ordering
  • 2011 : 6485 customers ordering or a growth of 13.93 % over 2010

Orders

All these customers are placing a growing number of orders:

  • 2007 : 35.834 orders processed
  • 2008 : 38.569 orders processed
  • 2009 : 42.614 orders processed
  • 2010 : 50.015 orders processed
  • 2011 : 53.168 orders processed or a growth of 6.3 % over 2010

Production units.

This continuing growth in number of orders could no longer be managed by our main production unit in Hungary, Eurocircuits Kft. So in 2009 we bought a second production unit in Aachen – Germany, Eurocircuits Aachen GmbH. Both units together guarantee an excellent delivery performance and give us the necessary extra capacity to continue our growth.

Eurocircuits Kft in Eger, Hungary processes 51 % of the orders and counts for 70% of our turnover

Eurocircuits Aachen GmbH processes 49 % of the orders and counts for 30% of our turnover

Delivery terms.

For many years we have seen an increasing demand for shorter delivery terms. For prototypes and small batches (=<50dm²) up to 4-layer boards, we shortened our standard delivery term to 7 working days. Our shortest delivery term is now 2 working days for 1-, 2- and 4-layer boards and 3 working days for higher layer counts (see our calculation tool). When there is a need for even shorter delivery terms we are willing to explore the possibilities. Help us to make the right choices by participating in the following poll:

{jvotesystem poll==3}